So, I’m finally sitting down to recap DESIGN FESTA - for those of you who don’t follow my life and career obsessively, Design Festa is a two day festival in Tokyo, Japan, where over 2000 artists exhibit for over 150,000 attendees. With the help of two wonderful friends of mine, Jon and Ben, I flew to Tokyo, with hundreds of shirts in tow. I worked my ass off getting ready for the show and preparing for the trip, and had high hopes for breaking into the Japanese market, making a solid grip of cash, and reconnecting with my Japanese roots (I’m not Japanese by blood, but, having lived there for a year in college, I feel a deep connection with it).
I’ve already done some blogging at various stages in the trip, but this post (or series of posts) will hopefully serve to fill in the gaps and bring everything together. Also, I’M FINALLY GOING TO POST SOME PHOTOS! Getting the trip photos together was one of the main delays for posting about the trip, but honestly the main delay was that I talked a big game before I left for Japan, not only to myself, my friends, and loved ones, but also to my fans and the t-shirt community in general, and while there are elements of it that were successful beyond what I could have imagined, I was certainly a bit ashamed that it wasn’t the immediate commercial success that I’d been hoping for. The trip wasn’t a failure by any means (though I certainly wish I’d brought a few less shirts or done certain things a bit differently), and I’m so happy to have gone, but still, it’s tough to admit that we didn’t sell nearly as many t-shirts as we’d hoped. It’s tough to admit that after years of working shows, I misread this one a little bit. I even broke one of my cardinal rules of selling at shows…but more on that later.
Let’s get one thing straight first. I’m talking a lot here about the commercial aspect of the trip not going as well as I’d thought…but I wouldn’t have traded this trip for anything, and seeing old friends, making new friends, and returning to America full of inspiration and ready to do better, these things are all more important than selling t-shirts. I mean, it’s not like they go bad or anything (of course, you could argue that designs have a finite shelf life, too, but I digress…). I’m so thankful for the trip, and I can’t wait to get back.
So let’s break the trip down in chronological order, and try to begin to get a clear picture of everything.
Tuesday, May 11th - Friday, May 14th: PRE DESIGN FESTA.
I have already blogged about the first couple of days of the trip here. The Cliff’s Notes version of that post: I HAD TO LUG FIVE HUNDRED POUNDS OF SHIRTS AND IT WAS SUPER GRUELING, BUT NOW I’M HERE AND I’M STOKED. Here, you can really get a taste for my undefeatable optimism leading up to the show.
I’m so hyped for Design Festa. I think I’m gonna blow a lot of asses out of the water, and I’m ready to see all of our hard work pay off. And I’m glad one of my bags was nearly destroyed in the process of bringing it here - it reminds me of - and bear with me here, because I don’t remember any details about it, though I’m quite sure it’s a true story - it reminds me of an army of soldiers who landed on the beach to face a large opposing force, and their commander burned all of their ships. That way, the only way they were going home was through the other army - no retreat, no surrender. I think they were Greek. Either way, I am READY TO DO THIS, and there’s no way I’m getting most of my shirts home, now, so I’ve got to do my damnedest to sell them to everyone at Design Festa.
Spoiler alert: I had to use that broken bag to take a decent number of shirts home. Did I mention that I shipped extra stuff in to Design Festa? At least I didn’t have to ship anything back, and my bags were slightly lighter…but more on that later.

Here’s a picture of my first real Japanese meal - thanks, All Nippon Airways, for the lovely curry, noodles, and unlimited Asahi Super Dry. MMMM MMM.
The first few days leading up to the show were fun and carefree. I spent a lot of time reacquainting myself with Japanese foods I hadn’t had proper dishes of in years, like ramen, katsudon, onigiri, melon pan, and I walked around Tokyo and took in the sights. My buddy Jon lived right on the Yamanote line, which is the central train line with stops in big areas like Shibuya, Shinjuku, Harajuku, Akihabara, and others, so I had a great time dicking around and just trying to get used to being back in Japan after so many years. All the while, I was doing last minute work on my displays and sales pitches for the show.

Fudge if I can remember where exactly I took this photo. I think it’s in Shibuya. I also spent one night walking around the red light district of Roppongi, which I blogged about here.
Meanwhile, my buddy Jon was working at his salaryman job full time, so we’d catch up, crack a few beers, and hang out late at night when he’d get home from work. Jon was kind enough to let me stay at his apartment in Minato-ku, near the Tamachi station on the Yamanote line, so I was SET. My man lived right near the station, and had a lovely apartment with wireless internet, a washing machine (SUPER VITAL considering I only packed about five shirts, three pairs of pants/shorts, and an assortment of socks and underwears for a two week trip), and a Japanese-style futon to sleep on. It was perfect, and I can only hope that someday I can repay Jon’s hospitality.
So, where was Ben? Our buddy Ben lives in Seoul, South Korea, so he flew in on Friday to join in the ridiculousness. His flight came in Friday, and after spending the day with his girlfriend Winnie (who rules, by the way), the two of them joined Jon and me for a tasty dinner at PIZZAKAYA.
SIDEBAR: WHAT IS PIZZAKAYA?
Pizzakaya is a Japanese-style pub (or izakaya) with amazing Western-style pizza (hence the portmanteau PIZZAKAYA), founded by an alum of our school in Japan, KCJS. Located in Roppongi, Pizzakaya is famous for their unique pizza recipes and general awesomeness. I think their most famous pizza is the Santa Fe Chicken pizza, which has tasty chicken and tasty house-made guacamole, and had us blasting big American pizza farts nearly a day later. Also, lots of TASTY TASTY BEERS.

Here I am with Ben outside of Pizzakaya. Love that dude.
Anyway, this is a good stopping point. We’ve now covered everything that happened between flying to Japan and the eve of Design Festa. We’ve seen a young man, reunited with old friends in his second homeland, full of brash optimism, and working hard to make things happen. In our next installment: DESIGN FESTA.